Middle of Nowhere

Originally founded in 2008, Melbourne-based studio Middle of Nowhere approached us to create a visual identity that would help to define their position within the competitive homewares industry at a time when recognition of their work was beginning to grow. Bold colours and tactile finishes come together to create an identity that is playful and yet still restrained, whilst remaining adaptable for future evolutions of the product range. This approach is then reflected in the brand imagery, expanding on the bold version of minimalism that has become a key part of the Middle of Nowhere aesthetic.

Website: middleofnowhere.com.au
Year completed: 2011
Folio photography by: Mark Lobo
Product photography by: Shelley Horan
Scope: Art Direction, Identity, Print