Mr. Paw

Mr. Paw is a Melbourne-based dog shampoo and grooming brand with a focus on natural ingredients and local manufacturing. We developed a visual identity for Mr. Paw to gain an audience in an already competitive marketplace, resulting in a brand that is contemporary and clean in aesthetic. The simple identity design mixes bold typography softened with rounded edges, which is then combined with playful brand imagery to complete the visual experience of the online retail store.

Year completed: 2016
Styling by: Nat Turnbull
Scope: Art Direction, Identity, Packaging