Mea Culpa

Mea Culpa is a Melbourne-based jewellery brand. We worked together to create an identity that would celebrate the aesthetic of their range and embrace the personality-filled quirks of their handmade jewellery. Our brand concept revolves around the unconventional; from the unexpected type placement to the clashing glittery bright neon red and marbled blue paper stocks, offset by rich moody colours.

The shiny black Mea Culpa boxes are embedded with glitter, an unusual but fitting choice for a high-end brand that doesn’t take itself too seriously. As a part of the rollout of the new brand, we art directed and styled a series of images that showcase the Mea Culpa pieces in otherworldly textural and colour-filled settings. The Mea Culpa website brings all of these elements together, creating an immersive world of visual excess.

Year completed: 2020
Photography by: Shelley Horan
Scope: Art Direction, Digital, Identity, Packaging, Print

Related projects: