B.H.Embroidery is a 20 year old family-run embroidery and customisation business, committed to high end quality and meticulous detailing. We were engaged to create a new identity for B.H.Embroidery to reflect their position at the forefront of progress and technology in the embroidery industry. The resulting brand is timeless with a corporate sensibility, honouring the contemporary side of the business whilst remaining grounded in their history. In application, the identity becomes a contemporary take on the traditional customisation of garments using owner’s initials, an effect achieved using a combination of letterpress and blind letterpress finishes to reduce the identity down to its abbreviated form.
Year completed: 2017
Photography by: Shelley Horan
Scope: Identity, Packaging, Print