![](https://freight.cargo.site/t/original/i/2a13af4ba610475230bff372d2e4d80fcef5847bfbe9b206e11098c64f00f413/both_b-h-embroidery_1.jpg)
![](https://freight.cargo.site/t/original/i/6083cd380052832e67f5d585500f188baa01edc00bfbe59e230119575875480f/both_b-h-embroidery_2.jpg)
![](https://freight.cargo.site/t/original/i/00e15cd4196dc952f0ead61b88405c9357b762cfe9ac2d811f96f237fa74d15d/both_b-h-embroidery_3.jpg)
![](https://freight.cargo.site/t/original/i/5ca72e0ac52084a83489333fd516d191f3761a56b72603b8f8e2d958ff7322b5/both_b-h-embroidery_4.jpg)
![](https://freight.cargo.site/t/original/i/6a7b18a211395d07d7dcd41c2931c90c2517bcae62693ba8f3807b22f67e05e1/both_b-h-embroidery_5.jpg)
![](https://freight.cargo.site/t/original/i/271433d0fa4897638a4d904bddb17625518fa70aaf06c5fdd6ef9fe50ccce0d5/both_b-h-embroidery_6.jpg)
![](https://freight.cargo.site/t/original/i/b1f732da71c4765117a463e11855ca3c2647a113da17240e3bc1b1dfb9e82732/both_b-h-embroidery_7.jpg)
![](https://freight.cargo.site/t/original/i/5a0b4cda48d025b7f12e71ba3d16fc1d7c7e8c301073145d68a709abf815afa6/both_b-h-embroidery_8.jpg)
![](https://freight.cargo.site/t/original/i/43d486c3cd86d017994a18b459fa84c00ae40f676d608fc19c90048e27b5360b/both_b-h-embroidery_9.jpg)
B.H.Embroidery
B.H.Embroidery is a 20 year old family-run embroidery and customisation business, committed to high end quality and meticulous detailing. We were engaged to create a new identity for B.H.Embroidery to reflect their position at the forefront of progress and technology in the embroidery industry. The resulting brand is timeless with a corporate sensibility, honouring the contemporary side of the business whilst remaining grounded in their history. In application, the identity becomes a contemporary take on the traditional customisation of garments using owner’s initials, an effect achieved using a combination of letterpress and blind letterpress finishes to reduce the identity down to its abbreviated form.
Year completed: 2017
Photography by: Shelley Horan
Scope: Identity, Packaging, Print
Related projects: